Sankalpa Sudheera

Accomplished and results-oriented professional with a proven track record in leading digital advertising initiatives for varieties of industries such as Financial industries including banks, Credit/Debit Cards, fintech, Supermarket Chain, FMCG, International Fast Food Chains, Real Estate, Medical Consultancy, by demonstrating strong leadership in overseeing successful campaigns.

Develop and execute digital advertising strategies encompassing audience targeting, budget allocation, and KPI definition by conducting thorough client requirement analysis to gain insights into business goals, target audience, and campaign objectives. End-to-end campaign management, from ideation to execution, ensuring campaigns consistently met or exceeded key performance indicators (KPIs). optimized campaigns in real-time, utilizing data-driven insights for continuous improvement. Proactively made data-driven suggestions for ongoing and future campaigns, ensuring a continuous cycle of improvement. Successfully managed advertising budgets, optimizing allocation to maximize ROI while adhering to financial constraints.

Played a pivotal role in the day-to-day management of multifaceted campaigns, ensuring the consistent reinforcement of brand identity across diverse platforms. Also, design, construction, and maintenance of the company's social media presence, where I have successfully cultivated and strengthened brand image. In developing advertising strategies, I am adept at budgeting and defining key performance indicators (KPIs) for various platforms, such as Facebook and Google, ensuring a strategic approach to maximize ROI.

Notably, I have collaborated with renowned industries such as Apparel, Restaurant, Education and Fitness industry, leveraging my skills to establish and maintain outstanding social media presence across platforms. Taking the responsibilities also encompass managing client relationships, where I've excelled in identifying opportunities for new contracts and ensuring client satisfaction. Effectively communicated with industry professionals and influencers via social media, expanding and fortifying a robust network for the company. Collaboration across departments has been instrumental in ensuring a positive customer service experience, reflecting my commitment to excellence and holistic brand management.